FAST FORWARD FORMULAS OF AHEAD ( GLOBAL DIGITAL MARKETING)

Artificial Intelligence

Businesses can use AI to improve customer service by providing personalized ad campaigns or even to create products from the ground up! AI will transform how digital marketers collect and analyse data. Marketers will increasingly rely on AI-powered tools to help them make sense of massive amounts of data, better understand customer behavior, create more targeted marketing campaigns, and assess the success of digital marketing practices.

Are you interested in learning why your Siri and Alexa will be important in digital marketing? The era of voice search engines

Digital assistants and voice search are now considered to have huge potential for digital marketing. Due to the convenience of using our voices to find what we need, voice search has developed from a specialized technology to an essential part of many people’s lives. Siri, Alexa, Bixby, and Google Assistant are just a few of the voice search tools gaining popularity. Because of this, marketers must optimize their content for voice search, with SEO playing a significant role.

In addition to the standard tasks they are used for today, such as setting timers and playing music, digital assistants of the future will be able to offer complex answers. For instance, people will be able to ask digital assistants about products and get prompt answers, as opposed to seeing or hearing an advertisement.

Another world – Metaverse

Metaverse allows brands to create their own virtual 3D environments for everything from product launches to virtual events and trade shows. It makes use of Virtual Reality (VR), Augmented Reality (AR), and Mixed Reality (MR) technologies (MR). Coca-Cola has also created a virtual version of its popular Happiness Machine using the Metaverse.

The use of the metaverse can be made for the most thrilling marketing opportunities, such as play-to-earn games. Players can earn rewards for completing tasks or reaching milestones. These rewards can then be redeemed for real-world or in-game currency.

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You cannot deny the power of digital marketing

  • 85% of people, up from 84% in 2016, believe that recommendations from personal contacts are more reliable than online reviews written by other customers.
  • 70% of online shoppers read product reviews before making a purchase.
  • 55% of buyers conduct their research on social media.
  • Positive online reviews, according to 90% of those who have read them, influence their purchasing decisions.
  • 78% of salespeople who use social media outperform their peers.
  • There are 1.5 billion social media users worldwide
  • Men spend 68% more money on the internet than women.
  • Every year, 1.66 billion people shop online.
( All Figures quoted from reports of KPMG, Statisica, Meckensy, Bright Local, B2B Content Marketing Trends Report)
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