Return

450 Patients converted by scheduling appointments and availing treatments in the Search Engine Optimization of a health care client

INDUSTRIES

Healthcare

CLIENT

Dr. Tapas Mishra
Care Hospital, Bhubaneswar

OUR WORK

SEO, Google Search Ads,FB /IG Ads,
Analytics

Health care clients always work on challenging milestones in order to meet their break even goals. Yet despite of challenges in achieving numbers, our team of experts worked rigorously to show conversions to our clients. One of them is Dr. Tapas Mishra, Consultant Laparoscopic & Bariatric Surgeon at Care Hospital, Bhubaneswar.

Dr. Tapas Mishra is a consultant Laparoscopic GI & bariatric Surgeon, who has won national and internation awards in the field of GI surgery. The doctor is fully patient centric and is dedicted towards the his service of curing patients.

The client’s requirement was to have a digital presence on all platforms in a span of 3 months time with their services on the first page of Google search platform. The client also wanted to see a footfall of patients walking in for the specialised treatment.

Our team of experts worked collectively to build the presence all digital platforms along with having a SEO ranking on the 1st Page in 1st Position for the specific key word “Bariatric Surgeon in Bhubaneswar”. We have also worked parallel to get a first position on Google maps using Maps Optimization techniques. Our strategy team along with SMM team worked towards getting a footfall of patients for the doctor from all over Odisha to his hospital in Bhubaneswar.

Challenges

01Branding the doctor on Google Search in the first page within 3 months

02Build and maintain patients foot fall and patients walk in for doctor’s consultation

Our Main Challenge was how to get the client’s brand on to the first page and first position on to Google Search Platform

Assumptions & Goals of the Project

Our main goal was to bring the client on to the first page of Google Search along with increasing the patient foot fall for taking his consultation and treatment.

STEP 1. Identify the right keyword for the services and regions the client wants to operate to target the specific audience base.

STEP 2. Redirect the targeted users to the client’s website and to the Google Maps page for them to take an appointment over phone and to walk in directly using the Google directions.

We have given considerable conversions to the client turning it to be a successful SEO campaign

SEASONALITY – Growing interest in the specific key words related the service of the client.

GEOLOCATION – Considering the service location of the doctor, we targeted all patients who were in look out for the specific services mentioned by the doctor.

GOALS

01

Conversions Plan

450 Patients converted by scheduling appointments and availing treatments in the 3 Months campaign period

02

Source of Conversion

250 Patients – Google Search

100 Patients - FB/IG Ads (SMM) Campaign

50 Walk-ins – Google Maps Search

50 Patients – Google Ads